Tom Dvorak

Tom Dvorak is the Co-founder and Chief Commercial Officer at XroadMedia, a company specializing in content discovery, personalization, and targeting in the media industry.13 With over 20 years of experience in sales, marketing, and business development, Dvorak is responsible for all marketing, sales, and financial activities at XroadMedia.1

Professional Background

Tom Dvorak has been with XroadMedia since its founding in 2012.4 Prior to his role at XroadMedia, he served as the Chief Marketing Officer at APRICO from 2008 to 2012.4 His extensive experience in the media and technology sectors has positioned him as a key figure in the field of content personalization and user engagement.

Expertise and Responsibilities

As the Chief Commercial Officer, Dvorak's primary focus areas include:

• Overseeing marketing strategies
• Managing sales operations
• Handling financial activities
• Driving business development initiatives

Industry Involvement

Dvorak is actively involved in industry events and discussions. He is scheduled to speak at IBC2024, where he will participate in a session on enhancing content discovery, personalization, and user engagement.3 This demonstrates his role as a thought leader in the field of media personalization.

Company Impact

Under Dvorak's leadership, XroadMedia has grown to serve over 200 million monthly users for service providers globally, including major telecom companies like A1 Telekom Group, Claro, Starhub, Three, and Vodafone.1 The company's solutions focus on driving double-digit growth in user engagement metrics, such as time spent and return visits, which helps increase revenue and reduce churn for their clients.1

Tom Dvorak's LinkedIn profile can be found under the username tom-dvorak-780a066, where he maintains over 500 connections.2