Tom Donatelli

Tom Donatelli is a seasoned professional with over 20 years of experience in Media Buying and Planning within the Entertainment industry, specializing in Theatrical, Video Games, and Tune-In media.

He has a strong passion for film, television, and all aspects of media, bringing a deep knowledge and expertise to the projects he handles.

Throughout his career, Tom has worked with a wide range of prestigious clients in the entertainment sector including Sony Pictures Classics, MGM+ (formerly EPIX), Lionsgate, Miramax, Amazon Studios, and many more.

His specialties span across Personnel Management, Media Strategy, Negotiation, and various media buying channels such as Addressable TV, Connected TV, National Broadcast, Cable, Syndication, Local TV & Cable Planning, Radio Planning, Out of Home Advertising, Digital OOH, Digital Media Planning, Print, and Canadian Media.

Tom is well-versed in industry tools and metrics like Nielsen Ratings, ComScore, Nielsen Arianna, Freewheel (formerly Strata), as well as in platforms like Guideline (formerly SQAD), Medialine, and Organizational Communication.

His expertise also extends to Awards Season Planning & Buying for TV & Film, showcasing his strategic approach to campaigns and projects.

Tom Donatelli pursued his Bachelor's degree in Business at Ohio University, laying a strong educational foundation for his successful career in media.

With a rich organizational background, Tom has held various key positions in esteemed companies like Callan Advertising Company, where he served as Vice President, Media Director, Associate Media Director, and Account Manager.

He also gained valuable experience at Ocean Media as a Sr. Media Buyer and at Palisades Media Group as a National Television Media Buyer and Coordinator, showcasing his diverse skill set and adaptability.

Tom Donatelli's career journey reflects a commitment to excellence, a deep understanding of the media landscape, and a track record of delivering impactful campaigns for his clients.