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Tom Decroix
Head digital ux and channel management @ Belfius
Professional Background
Tom Decroix is a seasoned professional in the field of digital project and program management, focusing extensively on enhancing user experiences across various digital channels. With a strong commitment to quality assurance, Tom has played a pivotal role in shaping the digital roadmap for his organizations, particularly in the financial sector. His career trajectory is highlighted by his substantial tenure at Belfius, where he has held several significant roles that have contributed to the advancement of mobile banking and digital user experience.
In his current role as the Responsable for mobile channel projects at Belfius, Tom oversees the development and execution of initiatives designed to improve customer engagement and satisfaction through digital platforms. His focus on quality assurance ensures that every digital touchpoint meets high standards of usability and functionality, solidifying the company's reputation for excellence in customer service.
Prior to this, Tom served as the Project Leader for mobile banking at Belfius, where he spearheaded projects that integrated innovative solutions into the banking app, revolutionizing how users interact with their finances on the go. His leadership in the Head of Digital UX/UI and channel management position further underscores his expertise in creating intuitive and effective digital experiences for customers.
Earlier in his career, Tom accumulated considerable experience at Dexia, where he excelled as a Business Analyst within TFM Ops and subsequently as the Adjunct Head of Transactions Cash-Derivatives. His foundational work at Dexia as a Business Expert provided him with the analytical skills and sector knowledge necessary for his later successes at Belfius. Tom's extensive background equips him with a unique understanding of both the technological and user-centric aspects of digital banking.
Education and Achievements
Tom Decroix graduated with a Master’s degree in Handelswetenschappen from Hogeschool Gent. This education has equipped him with a strong foundation in business sciences, preparing him for his future roles within the competitive landscape of financial services. His academic background complements his professional experiences, allowing him to apply strategic thinking to digital initiatives effectively.
Throughout his career, Tom has been instrumental in leading teams and projects that focus on user-centric design and digital excellence. His efforts have led to several successful implementations of innovative mobile banking solutions, contributing to an enhanced customer experience and driving user adoption within the digital ecosystem. Tom's work is indicative of the growing importance of UX/UI design in the banking sector, ensuring users have streamlined access to their financial information and services.
Achievements
Tom's dedication to quality and user experience has not gone unrecognized. Under his stewardship, Belfius has rolled out major updates to its mobile banking platform that have significantly improved customer satisfaction metrics and user engagement scores. His ability to manage complex projects across different digital channels has earned him respect as a leader in the space of digital transformation.
With a passion for ensuring that customers receive the best possible experience when using digital services, Tom Decroix continues to lead initiatives that not only enhance functionality but also foster a deeper connection between users and their financial services providers. His ongoing contributions to mobile channel projects signify a commitment to fostering innovation and usability in the ever-evolving landscape of digital banking.