Tom de Pelet

Tom de Pelet is the founder and director of Hornit, a company renowned for its innovative cycling accessories. He transitioned from a career as a lawyer to entrepreneurship after identifying a gap in the market for cycling products during his seven years of commuting in London. This led to the establishment of Hornit in 2012, with the goal of enhancing cycling safety and enjoyment without sacrificing style.12

Under his leadership, Hornit gained recognition for creating the dB140, which is touted as the world's loudest bicycle horn, designed to help cyclists alert drivers and pedestrians. The company has since expanded its product line to include items like the CLUG, a minimalist bike rack, and various other cycling accessories that prioritize both functionality and aesthetics.12

Tom de Pelet's approach combines a passion for cycling with a commitment to innovation. His efforts have positioned Hornit as a leading brand in over 40 countries, achieving significant sales milestones and receiving multiple awards for its products. Additionally, he has focused on intellectual property rights to protect Hornit's innovations from counterfeiting, further solidifying the brand's reputation in the competitive cycling market.234