Tom Aley

Tom Aley is a seasoned entrepreneur and business executive with extensive experience in the technology and data analytics industries. He is currently the Co-CEO and Founder of Aidentified LLC, a company he established in October 2017 and is based in Boston, MA.1

Professional Background

Aidentified LLC: Tom's current venture, Aidentified, offers a unified household/professional profile platform that provides a 360-degree view of prospects. The platform incorporates behavioral analytics, dynamic insights, real-time wealth events, predictive purchase intent, and relationship intelligence mapping. This tool is designed to help sales teams, account executives, and brands connect with highly targeted, qualified prospects.1

Previous Ventures and Roles: Throughout his career, Tom has held several leadership positions:

• Co-Chairman at Position A Partners (2008-present)
• Board member at Athenium Analytics (2014-2018)
• President, CEO, and Board member at Reach Analytics (2010-2015)
• SVP and Managing Director at Dow Jones (2008-2009)
• Co-Founder, President, and CEO of Generate (2004-2008)
• Partner at Reed Elsevier Ventures (2000-2004)
• EVP of Strategy at NetValue Holdings (1999-2001)
• EVP and Founder of OneZero Media (1997-1999)
• General Manager of E-Commerce at ZDNet (1995-1997)

Entrepreneurial Success

Tom has a track record of founding and growing successful startups. Notable achievements include:

1. Tripling revenue year-over-year at Generate before its acquisition by Dow Jones in 2008.1
2. Growing OneZero Media from pre-revenue to $7 million in two years, resulting in a $43 million exit and a 5x return for investors.1
3. Launching one of the first PC online buying services at ZDNet, which accounted for over 40% of ZDNet's advertising revenue.1

Recent Developments

In 2024, Tom Aley, along with his co-founder Darr Aley, was selected as a finalist for the EY Entrepreneur Of The Year® 2024 New England Award, recognizing their leadership at Aidentified.2

Tom continues to be actively involved in the business community, sharing insights on relationship mapping, AI, and the future of sales technology through various media appearances and LinkedIn posts.34