Todd Wilms

Todd Wilms is an experienced marketing leader and author with a diverse background in B2B marketing. He has held senior positions at several large enterprise companies, including PeopleSoft, SAP, PayPal, VeriSign, and eBay.1 Currently, he serves as the VP of Strategy at The Growth Ops Community (Formerly MOCCA) and is a member of its Board of Directors.

Career Highlights

Marketing Leadership:: Todd has extensive experience in various marketing disciplines, with a particular focus on communications and branding. He has also worked in product management, lead generation, and performance marketing.1

Entrepreneurship:: Wilms is the founder of FoundersPlace.co, where he works as a fractional CMO, helping founder-led startup companies.1

Podcasting:: Todd hosts the FoundersPlace.co podcast, where he has interviewed over 70 founders, VCs, marketing executives, and other professionals in the startup ecosystem.1

Authorship:: He co-authored a book with Jill Soley aimed at helping founders understand and implement effective marketing strategies.1

Expertise and Philosophy

Todd Wilms emphasizes the importance of:

1. Direct customer connections
2. Understanding customer psychology
3. Bridging the gap between founders and marketing expertise

He believes in the power of conversations and content to drive meaningful connections with customers and foster innovation.1

Background

Todd's interest in marketing began in college, where he transitioned from studying psychology to marketing. He applies his understanding of human decision-making processes to his marketing approach.1

Throughout his career, Todd has demonstrated a commitment to continuous learning and adapting to the evolving marketing landscape, particularly in the B2B sector.1