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Todd Tran
Chief Strategy Officer at Teads
Professional Background
Todd Tran is a seasoned executive with a robust background in strategy, brand partnerships, and media management, primarily within the technology and entertainment sectors. Over the years, he has significantly impacted various organizations, driving growth and innovation across diverse markets in both the EMEA (Europe, the Middle East, and Africa) and APAC (Asia-Pacific) regions. Todd's long-standing career highlights a consistent track record of leadership and strategic foresight, illustrating his adeptness in navigating the complexities of the ever-evolving business landscape.
In Todd’s former role as Chief Strategy Officer at Teads, he was instrumental in shaping the company's strategic direction and harnessing the power of innovative advertising solutions. His expertise played a crucial role in enhancing client relationships and expanding Teads’ market presence, particularly in the digital advertising arena. His previous experience as Head of Brand Partnerships & Advertising for EMEA & APAC at Rovio Entertainment Ltd. further demonstrates his capabilities in creating impactful partnerships that resonate with brands and engage audiences through compelling storytelling.
Todd also served as the Managing Director at several esteemed companies, including Millennial Media (part of Verizon Media) and Apple Inc. During his tenure as General Manager EMEA for iAd at Apple, he drove significant projects that blended creativity with technology, capitalizing on the rapidly changing app ecosystem. His leadership at Millennial Media exemplified his forward-thinking approach in mobile advertising, positioning the company for success in a competitive market.
Additionally, Todd's roles at Joule (WPP), Minick UK, and Flytxt showcased his multifaceted skills in media and entertainment, where he successfully implemented strategies that improved operational efficiencies and maximized revenue streams. His early career experience at Bain & Company as an associate consultant equiped him with analytical and problem-solving tools that he has carried throughout his career.
Education and Achievements
Todd Tran pursued his Bachelor of Science in Business Administration at the prestigious University of California, Berkeley, Haas School of Business. Here, he developed a strong foundation in business principles and strategic thinking, which played a vital role in his future career. The Haas School of Business, known for producing influential leaders and curious innovators, provided Todd with the necessary skills to navigate complex business challenges effectively.
With his educational background, Todd has been recognized as a leader in the fields of brand partnerships and strategic development. His keen insights and ability to anticipate market trends have led to successful campaigns that connect brands with their target audiences. Todd's robust understanding of digital and traditional media landscapes enabled him to forge alliances that result in mutual growth, innovation, and success.
Key Achievements
Throughout his illustrious career, Todd Tran has achieved numerous milestones. As Chief Strategy Officer at Teads, Todd played a pivotal role in launching several high-profile advertising initiatives that were well-received in the market, underscoring his capability to blend creativity with analytical insights. His leadership helped the company adapt to the digital marketing evolution, positioning Teads as a leader in the programmatic advertising space.
At Rovio Entertainment, he was instrumental in developing strategic partnerships that enhanced the visibility of iconic franchises and increased revenue. This role not only highlighted Todd’s creative thinking but also demonstrated his proficiency in understanding consumer behavior within the technology and gaming sectors.
During his time at Millennial Media, he successfully led strategies that allowed the company to thrive amidst rapid changes and challenges within the advertising sector, reinforcing its position as a key player in digital advertising. His ability to cultivate a culture of innovation and collaboration has driven teams to exceed expectations and deliver exceptional results.
Todd's experience at Apple as General Manager EMEA for iAd demonstrates his adaptability and forward-thinking approach, where he immersed himself in digital advertising complexities and user engagement. This role allowed him to derive insights into user behavior that transformed how advertisers connect with consumers in an increasingly mobile-centric environment.
With an extensive career under his belt, Todd Tran continues to be a thought leader in strategic development, brand partnerships, and digital innovation, embodying the qualities necessary for guiding organizations in their quest for growth and success in the modern marketplace.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.