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Todd Shapiro
Chief Executive Officer at Red Light Holland
Todd Michael Shapiro is the Chief Executive Officer and director of Red Light Holland Corp., a company he co-founded in May 2020. Red Light Holland is publicly traded and focuses on the production, growth, and sale of functional mushrooms, particularly psilocybin truffles for the legal recreational market in the Netherlands, as well as mushroom home grow kits in North America and Europe.13
Background and Career:: Before his role at Red Light Holland, Shapiro was a prominent Canadian broadcaster and media personality. He hosted The Todd Shapiro Show on SiriusXM Canada's Canada Laughs Channel and contributed to various radio programs, including TSN 1050 Radio. His career in media was marked by a mix of humor and controversial segments, which garnered significant attention.12
Shapiro has over 20 years of experience in marketing and brand ambassadorship, having worked with major companies like Canopy Growth and Samsung. He is known for his innovative thinking and effective communication skills, which he applies to his leadership at Red Light Holland.24
Advocacy and Vision:: As CEO, Shapiro advocates for the responsible use of psilocybin through microdosing, aiming to address mental health issues. Under his leadership, Red Light Holland has raised substantial funding and expanded its operations internationally, including owning a farm in the Netherlands and a mushroom farm in Halifax, Nova Scotia. The company also integrates technology into its business model through apps and virtual reality to enhance consumer engagement.14
Shapiro's commitment to positive change is reflected in his involvement with various charitable organizations, including serving as an Honorary Chair for the Road Hockey To Conquer Cancer initiative.2
In summary, Todd Shapiro combines his extensive background in media with entrepreneurial spirit to lead Red Light Holland at the forefront of the emerging psychedelic industry.