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Todd Goodwin
Senior Vice President - Culture Marketing & Creative Strategy + Head of °1824, a Marketing, Content, and Experiences Team at Universal Music Group
Todd Goodwin is an accomplished professional with a strong background in marketing and creative solutions within the music industry.
He currently leads °1824, an innovative team at Universal Music Group that specializes in content creation, livestreaming, influencer partnerships, experiences, ideation, and career development.
Goodwin has a proven track record of success at UMG, starting as the VP of College & Lifestyle Marketing in 2015, where he established a nationwide network of College Representatives to promote artists and elevate brand visibility.
He was later promoted to SVP, overseeing College, Lifestyle & Experiential Marketing, where he spearheaded over 100 on-campus events and expanded content offerings through the UMUSIC Experience brand.
In 2019, Goodwin took on a new challenge by founding °1824, a cutting-edge team dedicated to marketing, content creation, and experiences, emphasizing direct artist-fan connections.
With a bachelor's degree in Mass Communication from Texas State University, Goodwin brings a diverse skill set and a wealth of experience to his roles, which also include positions at Sony Music Entertainment and Columbia Records.
Throughout his career, Todd Goodwin has been instrumental in nurturing talent, driving marketing strategies, and fostering creative collaborations that bridge the gap between artists and audiences.
