Todd Cherkasky

Todd Cherkasky is a seasoned professional with over 25 years of experience in research and strategy, currently serving as Group Vice President at Publicis Sapient.1 He is based in Evanston, Illinois, United States.13

Professional Background

Todd's expertise lies in transforming how clients perceive customer value and improving organizational effectiveness. He has worked with global brands such as General Motors, Samsung, McDonald's, UPS, and Delta to develop new business models, digital strategies, and high-performance work systems.1

As Group Vice President at Publicis Sapient, Todd is part of the Core Leadership Team for Experience Capability and serves as the Global Head of Research and Insights.1 He began this role in October 2023.1

Education

Todd has an impressive educational background:

• Ph.D. in Science and Technology Studies from Rensselaer Polytechnic Institute (1993-1999)13
• B.S. in Computer Engineering from the University of Michigan (1984-1989)1
• A.B. in English Language and Literature from the University of Michigan (1984-1989)1

Expertise and Contributions

Todd is known for his interdisciplinary approach, combining engineering, humanities, and design to enhance customer experience and drive business transformation.1 He has conducted extensive research and published widely on human-centered design.1

In the field of AI ethics, Todd has contributed to discussions on responsible AI development. He emphasizes the importance of focusing on the "should we" rather than just the "can we" in ethical considerations of AI implementation.2

Professional Achievements

Todd served as the conference chair for the Sixth Biennial Conference on Participatory Design, showcasing his leadership in the field of human-centered design.1