Todd Ballard

Todd Ballard is the Co-Founder and Chief Marketing Officer (CMO) of ALT Sports Data, Inc., a company that specializes in providing data and betting solutions for alternative sports such as surfing, skateboarding, and snowboarding. He has over 25 years of experience in marketing and branding, having previously served as the CMO at GoPro, where he played a pivotal role in shaping the company's global marketing strategies and brand development efforts for lifestyle sports.135

Professional Background

• GoPro: Ballard joined GoPro in 2011 after selling his marketing agency, which had previously worked with the brand. His tenure there was marked by efforts to connect with niche sports enthusiasts, helping GoPro become a leading name in action cameras by targeting underrepresented markets.35
• ALT Sports Data: Co-founded in 2021 with Joe Dunnigan, ALT Sports Data aims to bridge the gap between alternative sports and the sports betting industry. The company provides proprietary data and betting odds while also engaging fans through marketing initiatives designed to educate them about betting on these less mainstream sports.245

Vision and Impact

Ballard's work at ALT Sports Data reflects his passion for alternative sports and his belief in their potential to attract dedicated audiences within the growing sports betting market. The company not only focuses on data provision but also on creating marketing strategies that drive engagement and revenue for both sportsbooks and alternative sports leagues.35

Additional Roles

In addition to his role at ALT Sports Data, Ballard serves on the boards of various organizations, including Earshots and The +swappow PLUS Foundation, indicating his commitment to leveraging his expertise beyond just the sports data industry.4

Overall, Todd Ballard's extensive background in marketing combined with his innovative approach at ALT Sports Data positions him as a significant figure in transforming how alternative sports engage with fans and bettors alike.