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Toby Yuen
Customer Success Manager @ Blueshift, a Customer Data Platform (CDP) + Marketing Automation tool that delivers 1:1 personalization and a way to build omnichannel campaigns.
Professional Background
Toby Yuen is a seasoned digital marketing professional known for his comprehensive skill set and diverse experience across both in-house and agency environments. With extensive expertise that spans multiple digital marketing channels, Toby has successfully navigated the complex landscapes of both client and vendor perspectives. His journey through the digital marketing world has included working on traditional strategies like paid search, search engine optimization (SEO), and social media marketing, as well as exploring innovative approaches through native advertising, influencer marketing, and marketing technology (MarTech) stacks.
In his roles, Toby has embodied both the strategist and executioner, exemplifying his hands-on approach to implementing effective marketing strategies that align with business goals. This dual perspective allows Toby to approach problems with a holistic mindset, ensuring that his strategies are not only creative but also measurable and results-driven. His enthusiasm for digital marketing is evident, as he thrives in dynamic environments where agility and continuous learning are essential.
Education and Achievements
Toby Yuen’s academic journey laid a solid foundation for his career in digital marketing. He graduated with a Bachelor’s degree in Communication, Journalism, and Related Programs from the University of Nevada-Las Vegas, where he maintained an impressive GPA of 3.69. His education also included a focus on Digital Media at Arcadia University, equipping him with the necessary skills to excel in the rapidly evolving digital landscape.
Toby's professional path is marked by numerous key achievements and positions that reflect his growth and expertise in the field. As a Customer Success Manager at Blueshift, he leverages his deep understanding of customer needs to enhance client relationships and drive success. Previously, Toby served as the Marketing Strategist at GeekHive, where he developed innovative marketing strategies that significantly impacted clients' digital presence.
His role as Digital Marketing Strategy Manager at Hakkasan Group and as Digital Marketing Manager at SLS Las Vegas further honed his skills in digital strategy and campaign management. Toby also held pivotal positions at HEBS Digital as both an Account Executive and Assistant Account Executive, where he played a key role in managing client success. These varied experiences have allowed him to cultivate exceptional customer service skills which he applies in every interaction.
Achievements
Toby's journey through the digital marketing realm is one marked by continual learning and adaptation. A testament to his tech-savvy nature, he took the initiative to teach himself Adobe Photoshop when it was still in version CS3—a skill that has fueled his passion for digital content creation and problem-solving in marketing. His ability to self-teach and learn through informal channels, such as YouTube, has been a critical factor in his success, demonstrating his commitment to staying abreast of evolving trends and technologies in digital marketing.
With over seven years of customer service experience mainly rooted in the hospitality and retail industries, Toby brings a unique blend of expertise to his digital marketing career. His time spent mastering the gold standard of customer service in Las Vegas has positioned him exceptionally well for managing client relationships in a manner that not only meets expectations but often exceeds them.
Toby thrives on fostering relationships with clients and advocates for a customer-success mindset within the digital marketing realm. He appreciates the nuances of client engagement and excels at crafting experiences that place client needs at the forefront. His dedication to client success is not just a career choice; it's a passion that motivates him to seek out innovative solutions tailored to each client's objectives.
In conclusion, Toby Yuen is a multifaceted digital marketing professional with rich experience that spans customer success, strategic marketing, and digital execution. His blend of technical skills, customer service background, and passion for digital innovation make him a valuable asset to any team or project. Toby is always eager to connect and explore new opportunities within the digital marketing sphere, whether fostering client relationships or discussing the latest trends. Feel free to reach out to him for any digital marketing inquiries or simply for a friendly conversation about the ever-evolving world of marketing.