Toby Ralph

Toby Ralph is a prominent figure in the marketing industry, currently serving as the CEO of The Ad Department Pty Ltd, located in the Greater Melbourne Area. He has established himself as a highly successful international marketing consultant, specializing in marketing communications, strategy, and research. Ralph's extensive experience includes leading advertising agencies and managing communications campaigns worth over $1 billion globally.12

His career is notable for his involvement in over forty elections across three continents, particularly in Australia, where he has worked on federal elections since the tenure of Prime Minister John Howard. This experience has earned him recognition as one of Australia's most influential marketing strategists, often referred to as one of the "most powerful spinners and advisers" in the country.145

In addition to his role at The Ad Department, Ralph is a familiar face in media, frequently appearing on programs such as ABC’s Gruen Planet and Q&A, where he shares insights on marketing and communication strategies.12 His professional network includes over 500 connections on LinkedIn, highlighting his significant presence in the industry.23