Toby Allen

Toby Allen is a prominent figure in the advertising industry with a distinguished career at AMV BBDO, one of the leading creative agencies. He served as Deputy Executive Creative Director at AMV BBDO, where he played a crucial role in transforming the global Essity business by breaking taboos, shaping culture, and driving creative innovation.1

During his tenure at AMV BBDO, which lasted for 9 years and 1 month, Allen held various positions, including Deputy ECD from October 2019 to November 2021.2 His creative leadership contributed to AMV BBDO's reputation as a top creative agency, with Allen being recognized as one of the world's top Creative Directors.2

Allen's work at AMV BBDO garnered significant attention and accolades, particularly for his involvement in award-winning campaigns for Bodyform.7 His creative prowess and innovative approach to advertising helped solidify AMV BBDO's position as a leader in the industry.

In October 2021, Toby Allen left AMV BBDO to join The&Partnership as Executive Creative Director.36 This move marked a significant shift in his career, as he transitioned to a new leadership role at an independent agency network. In his new position at The&Partnership, Allen reports directly to CEO Sarah Golding and works across various accounts.5

Throughout his career, Allen has demonstrated a passion for purpose-driven advertising and a unique approach to creativity. He describes himself as having a "butterfly mind," which allows him to bring fresh perspectives to his work.4 His leadership style and creative vision have continued to shape his success in the advertising industry, both at AMV BBDO and in his current role at The&Partnership.