Tobias Henning

Tobias Henning is a highly accomplished professional with vast experience in leadership, law, and digital media.

As the General Manager of TikTok Germany, he oversees the development of strategies to enhance growth and localization.

Tobias holds an Executive MBA from ESCP Europe with additional coursework at Tsinghua University and Cornell University.

His legal background includes a Master of Laws from the University of Sydney and the German bar exam from Hamburg.

Prior to his current role, Tobias worked in top law firms, including Freehills in Australia and Hengeler Mueller in Germany.

He started his leadership journey as the Executive Assistant to the CEO at Axel Springer SE, focusing on transforming media business models.

Tobias later became the General Manager of Premium services at BILD and WELT, leading these major German news media brands to success.

Under his management, BILD achieved nearly 500,000 digital subscribers, making it the most successful digital news subscription service in Europe.

With a team of 40 professionals, he oversaw product management, marketing, sales, and partnerships for BILDplus and WELTplus.

Tobias Henning's educational background includes studies in law and business at prestigious institutions worldwide, showcasing his expertise and dedication.

In addition to his current role at TikTok, Tobias Henning's extensive experience includes roles at Axel Springer SE, Hengeler Mueller, and other prominent organizations.