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T.J. Whalen
Growth Company Operating Executive, Venture Capital Impact Investor, Board Chair, Advisor
T.J. Whalen is a prominent business leader and investor who currently serves as a Board Member at BlueCross BlueShield of Vermont.34 His extensive experience in consumer products, marketing, and strategy has led him to hold several key positions throughout his career.
Professional Background
T.J. Whalen is currently the General Partner and Managing Director at FreshTracks Capital, where he focuses on consumer opportunities for the fund.12 He brings over 25 years of experience in consumer product strategy, brand management, marketing, and sales leadership to this role.
Career Highlights
Keurig Green Mountain
Whalen's most notable corporate role was at Keurig Green Mountain, where he served for over 13 years in various leadership positions12:
- Chief Strategy Officer
- Chief Sustainability Officer
- Vice President of Marketing and Sales
- Vice President of Marketing
- Vice President of Foodservice
- Director of Brand and Market Development
During his tenure, Whalen played a crucial role in the company's exponential growth. When he joined in 2001, Green Mountain Coffee Roasters had less than $100 million in sales. Under his leadership, the company grew by a factor of more than 45X, with a market cap growth of 140X.2
Previous Roles
Before joining Keurig Green Mountain, Whalen held marketing, product, and sales leadership roles at:
- Patagonia (apparel and outdoor gear manufacturer)
- Leo Burnett (global advertising and marketing services agency)
- Adventurous Traveler (direct marketer of adventure travel services, later acquired by Away.com)12
Board Memberships
In addition to his role at BlueCross BlueShield of Vermont, T.J. Whalen serves on several other boards, including:
He has also previously served as board chair at 1% for the Planet and SunCommon.2
Education
T.J. Whalen holds a B.A. in Economics and Education from Dartmouth College.12
