Tj Callaway

Thomas J. Callaway IV, commonly known as TJ Callaway, is the Founder and CEO of Onward Reserve, a prominent lifestyle brand specializing in apparel and gifts that reflect Southern culture. Born and raised in Thomasville, Georgia, he exhibited entrepreneurial spirit early on, famously selling drinks and boiled peanuts during the 1996 Summer Olympics torch relay in his hometown.13

Education and Early Career

TJ graduated from the University of Georgia in 2007 with a degree in finance from the Terry College of Business. While at university, he participated in the Leonard Leadership Scholars Program, which fostered his leadership skills through various innovative courses and networking opportunities.13 After graduation, he began his career in investment banking with SunTrust Robinson Humphrey, focusing on municipal bond origination. However, he soon realized that his true passion lay in entrepreneurship.123

Founding Onward Reserve

In 2012, TJ founded Onward Reserve with the vision of creating an apparel company that catered to the outdoor lifestyle and refined tastes of Southern gentlemen. Initially conceived as an online retailer, the brand quickly expanded into brick-and-mortar locations due to its popularity and unique customer experience.24 Today, Onward Reserve operates multiple retail locations across the Southeast and has become known for its high-quality products that celebrate Southern heritage.24

Community Engagement

Beyond his business ventures, TJ is deeply committed to the University of Georgia and actively contributes to various initiatives supporting students. He serves as a mentor and guest speaker, encouraging young alumni to leverage their university experiences for personal and professional growth.13 His philanthropic efforts include donations to several university programs and involvement in alumni networks.13

Personal Life

TJ resides in Atlanta with his wife, Catherine, and their two daughters. He continues to draw inspiration from his Southern roots and aims to instill a sense of authenticity in both his brand and personal endeavors.123