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Titus West
Senior Demand Program Manager at LaunchDarkly
Professional Background
Titus West is a highly accomplished and experienced Marketing Manager who has made significant contributions to the field of demand marketing and event management. With a robust career spanning over multiple organizations and various marketing roles, Titus has developed a rich skill set that encompasses Global Field Marketing, Strategic Events, and Multi-Channel Demand Marketing Programs. His dedication to crafting engaging and successful marketing strategies has positioned him as a leader in the industry, known for his ability to unite teams around common goals and execute large-scale events effectively.
Throughout his professional journey, Titus has held various esteemed positions in well-known companies. He began his career as an Event Registration Project Manager at The George P. Johnson Company, where he honed his skills in event logistics and project management. He later transitioned into roles that focused more on marketing strategy and execution, including positions at Gap Inc. as the Global Event Marketing Manager and at Salesforce as a Program Manager focused on Strategic Events.
Titus has also played an instrumental role in the success of numerous marketing campaigns while working for companies like NetApp and Cloudflare, where he focused on Meetup Event Management. His ability to respond effectively to the needs of client-side stakeholders while managing multifaceted marketing projects has earned him a reputation for excellence.
Titus is not just a marketing professional; he has also showcased his versatile talent as an Actor with the American Musical Theatre of San Jose, adding a creative dimension to his marketing acumen that resonates particularly in the context of event marketing and engagement.
Education and Achievements
Titus West obtained a Bachelor of Arts degree, double majoring in Psychology and Spanish from the esteemed University of California, Davis. This well-rounded educational background has provided him with a comprehensive understanding of human behavior and communication, which is invaluable in the field of marketing. His studies in Psychology have equipped him with the insights necessary to connect with target audiences effectively, while his Spanish major has expanded his ability to communicate in diverse settings.
Additionally, Titus furthered his Spanish language studies at the Universidad de Granada, which solidified his fluency in the language and expanded his cultural understanding. This international experience complements his career in global marketing, allowing him to interact and engage with a broader audience throughout his professional roles.
Notable Roles and Contributions
Titus has held several remarkable positions throughout his career, each contributing to his extensive experience and expertise in marketing.
- Account Based Marketing Manager at LaunchDarkly: In this role, Titus developed specialized marketing strategies aimed at key accounts, enhancing the company's outreach and engagement with important clients.
- Global Field Event Manager at LaunchDarkly: Here, he led the strategic planning and execution of global field events, ensuring that each event aligned with broader company objectives.
- Senior Event Marketing Manager at Cyara: Titus focused on the North and Latin American markets, executing events that catered to unique regional challenges and opportunities.
- Director of Event Registration & IT Services at Woodberry Events, Inc.: Demonstrating leadership, he oversaw the event registration processes, ensuring efficiency and satisfaction.
- Actor at American Musical Theatre of San Jose: His background as a performer complements his marketing expertise in event promotions, performance marketing, and audience engagement.
Achievements
Titus's career accomplishments serve as a testament to his skills and expertise:
- Successfully directed multiple high-profile event marketing initiatives resulting in enhanced brand visibility and market penetration for leading tech companies.
- Developed actionable strategies that have consistently improved conversion rates and customer engagement across diverse platforms.
- Fostered relationships with key stakeholders that have resulted in collaborative efforts yielding innovative marketing solutions.
- Leveraged his psychological insights to formulate campaigns that resonate with audiences on a personal level, leading to increased attendee satisfaction and loyalty during events.
- Championed multi-channel marketing efforts that integrated traditional and digital marketing methodologies, delivering optimal results and enhancing the overall marketing impact.
Conclusion
With his multifaceted background in marketing, psychology, and performance arts, Titus West continues to make meaningful contributions to the marketing landscape. His comprehensive approach to developing and executing marketing programs and events not only highlights his exceptional skill set but also his commitment to fostering connections and driving results across various platforms. As he continues to embrace new challenges and opportunities within the ever-evolving marketing realm, Titus remains a beacon of excellence, innovation, and dedication in his field.
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