Tista Sen

Creative Brand Consultant

Tista Sen is a veteran advertising executive who was the Chief Executive Officer and Chief Creative Officer at Ladyfinger, an all-women advertising agency in India.1 She has a long and distinguished career in the advertising industry, having started her career with Whitelight Production, one of India's leading ad film production companies.2

Career Highlights

Prior to joining Ladyfinger, Sen held a prominent position at Wunderman Thompson (formerly JWT) for over two decades, where she served as the Regional Creative Director for South Asia.4 Her extensive experience in the industry made her a well-respected figure in Indian advertising.

Ladyfinger

In 2023, Sen co-founded Ladyfinger, which was initially reported as India's first all-women advertising agency (though this claim was later corrected).1 The agency's mission was to:

Provide gender balance in advertising
Challenge the status quo
Shatter stereotypes
Raise the voices and perspectives of women
Empower women through inclusivity, progressive mindset, and creativity

As CEO and CCO, Sen aimed to create ideas for women across various genres and work with a diverse panel of women advisors from different fields, including architecture, film production, and law.1

Recent Developments

It's important to note that as of January 25, 2024, Tista Sen has reportedly exited her position at Ladyfinger.3 This recent development suggests that her role at the agency has come to an end.