Tina Wilcox

Tina Wilcox is the CEO and Creative Director of Black, a retail brand agency she co-founded in 2004. With a strong background in consumer behavior, brand positioning, and trend analysis, she has established herself as a prominent figure in the retail design sector. Her agency focuses on creating innovative branding solutions tailored for retailers and brands that depend on retail channels.3

Before founding Black, Wilcox was the president and chief creative officer at another retail agency called Fame, where she honed her skills in brand strategy and creative direction.2 Her work has not only made an impact in the retail industry but has also involved extensive travel for insights into consumer trends globally.15

In addition to her professional achievements, Wilcox is recognized for her unique artistic pursuits, including a fascination with taxidermy, which reflects her creative flair beyond conventional branding.4