Tina Davar Hobbs

Tina Davar Hobbs is the founder of SweSoul, a creative business strategy and impact marketing company based in Los Angeles, California.12 Here are some key details about her background and career:

Professional Experience

Tina founded SweSoul in January 2001 and has been leading the company for over 23 years.2 SweSoul focuses on providing creative business strategy, technology, design, and impact marketing services for foundations, brands, and individuals.2

Education and Background

Tina has a diverse international background:

• Born in Tehran
• Raised in Stockholm
• Educated in London
• Worked in New York and San Francisco
• Currently based in Los Angeles1

She holds a BA and BSc Honors in Business, Marketing, Economics, and Management from the London School of Economics and London Metropolitan University.1

Career Highlights

Throughout her career, Tina has:

• Founded SweSoul in Sweden in 2002 as an online music magazine and creative agency
• Expanded SweSoul to New York in 2013
• Worked on multi-million dollar startups
• Served as the former CEO of Baron Davis Enterprises
• Launched IBM Watson on the West Coast
• Built over ten startups
• Worked in the financial industry1

Additional Roles

Tina has held several other notable positions, including:

• CEO of The Black Santa Company (2017-2018)
• CEO and Board Member of Mycroft Cognitive Sciences Inc. (2016-2017)
• COO at Pick1, an IBM Watson Ecosystem Partner (2014-2015)
• Founder and CEO of Yumm.se (2012-2014)
• Digital Strategist at Blindspot AB (2012-2013)2

Personal Interests

Outside of her professional work, Tina is passionate about:

• Plant-based living
• Embracing new technology
• Art, books, and podcasts
• Volunteering
• Creating apps for a sustainable future1

Tina Davar Hobbs identifies as a Third Culture Kid, which has shaped her global perspective and ability to navigate diverse cultural environments.1