Kenyon College

Housatonic Valley Regional HS

Marketing Director at Parfums Christian Dior

Skills: Launches · Product Launch · Creative Strategy

Parfums Christian Dior

Senior Director of Marketing

Marketing Director

Men's Fragrance & La Collection Priveé brands

Senior Marketing Manager

•	Managed US fragrance brand business across TIFFANY & CO, BOTTEGA VENETA, ALEXANDER MCQUEEN and BALENCIAGA – retail sales totaling $35M+
•	Developed long-term strategic marketing plans to build luxury portfolio, driving brand sales and profit growth.
•	Created and implemented 360 launch and seasonal support activities such as in-store, visual, media plan activation, events, sampling and training to anniversary and exceed sales targets.
•	Lead cross-functional teams in development and execution of programs: merchandising, forecasting, digital, creative, PR, media, training, events.
•	Established strong specialty and department store retailer account relationships through partnered and exclusive programs.
•	Managed brand budgets and P&L strategy to ensure optimized spend across portfolio and drive profit growth.
•	Created and presented brand strategy to all account partners at retailer and nation sales meetings. 
•	Evaluated and executed media plans to achieve targeted ROI and media spend goals.

Coty

Brand Marketing Manager - Tiffany & Co, Bottega Veneta, Alexander McQueen & Balenciaga

•	Managed on-going brand and promotional fragrance business (House retail sales of $250M+).
•	Optimized global brand offering and go-to-market strategy – product mix, pricing, advertising, sampling, point of sale, gift with purchase – with a keen understanding of local and regional market needs.
•	Tracked competitive sales, SOM, innovation, promo rate and media spend on local and global level.
•	Managed brand budget and financials, including global net sales, profitability, P&L analysis and usage expenditures.
•	Developed holistic, digitally-led 360 activations, aimed at driving core business during key selling periods.

Global Marketing Manager - Marc Jacobs Fragrances

•	Assisted in brand management of Daisy franchise, overseeing all new product development, most notably Daisy Dream (Fall ’14), exceeding net sales plan by 40%
•	Led brand sustainability concept work, supporting on-going Daisy business, with retail sales of $180M+
•	Continually managed Marc Jacobs Fragrances social content, which maintained the highest interaction rate on Facebook and Instagram amongst all beauty brands

Assistant Manager - Global Marketing - Marc Jacobs Fragrances

Skills: Launches · Product Launch · Branding & Identity · Creative Strategy · Creative Direction

Global Marketing Coordinator - Marc Jacobs Fragrances

Worked on the strategy and planning team on the JCPenney account
• Helped to implement media strategies for Television, Digital, Print, and Radio buying teams. 
• Managed and tracked media budgets.

Timothy Halle