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Tim Stanford
Digital, Social Media, Marketing & Advertising
Professional Background
Tim Stanford boasts an impressive tenure of over 17 years within the realms of agency, publisher, and technology, showcasing a robust career that traverses various facets of the digital landscape. His comprehensive expertise encompasses programmatic advertising, digital and print media, social media strategies, broadcast initiatives, gaming, mobile marketing, eCommerce, and trade marketing. This extensive background equips Tim with the skills to effectively navigate and contribute to multiple sectors of the marketing and advertising industry.
Throughout his career, Tim has been integral to the entire campaign life-cycle. His responsibilities have spanned from initial briefing and negotiations to digital media planning and buying, ensuring that all elements of the digital implementation process are seamlessly executed. Moreover, Tim's emphasis on reporting and post-campaign analyses showcases his commitment to delivering measurable results and insights, helping businesses continually improve their marketing strategies.
Tim's professional philosophy centers around leadership, epitomizing the motto of "people, process, and profit." His focus on collaboration not only fosters a positive work environment but also enhances the overall effectiveness of team dynamics. He actively champions key contemporary topics such as Artificial Intelligence (AI), machine learning, and automation, believing that these advancements can simplify digital marketing efforts without the unnecessary jargon that often clouds the industry.
In his approach, Tim endeavors to bring together diverse perspectives, teams, and sets of data to forge innovative business opportunities and tailor effective solutions for clients. His ability to synthesize different viewpoints and data sources is a testament to his adaptability and prowess in the ever-evolving landscape of digital marketing.
Education and Achievements
Tim's educational journey has played an essential role in shaping his skill set and knowledge base in the fields of marketing and communications. He began his academic pursuits by studying Sports Marketing and Event Management at APM, which laid the groundwork for his understanding of marketing principles and event coordination. Additionally, his studies at Pittwater High fostered early interests in communications and media.
In 2007, Tim expanded his expertise with formal training in Digital Marketing at ADMA, acknowledging the significance of digital strategies in today’s marketing ecosystem. His academic journey further led him to the Australia Film Television Radio School, where he studied news and broadcasting announcing, as well as Communication and Media Studies. Tim also pursued his passion for Journalism and Communications by earning a degree from Charles Sturt University, which has enriched his ability to convey messages effectively across various platforms.
Tim's rich educational background not only reflects his diverse interests but also demonstrates a commitment to lifelong learning—a quality that is indispensable in a rapidly changing industry.
Notable Positions
Throughout his dynamic career, Tim has held several influential positions that underscore his leadership capabilities and expertise:
- Self-Employed as Tim Stanford: Offering consultancy services and driving innovative marketing strategies tailored for client needs.
- Head of AdTech APAC at McCorkell & Associates: Leading the integration of advertising technology across the Asia-Pacific region to optimize marketing effectiveness.
- Head of Digital at The 360 Degree Marketing Group: Spearheading comprehensive digital marketing initiatives that leverage the full spectrum of digital channels.
- Business Manager Oceania at The Media Shop Group: Overseeing business operations in Oceania, enhancing client relationships and service offerings.
- Campaign Manager (Contract) at SapientNitro, where he planned and executed successful campaign strategies for various clients.
- Head of Business Development at Scan2List: Responsible for expanding the business’s market presence and client base through targeted marketing strategies.
- Senior Campaign Manager at Fairfax Digital: Managing high-stakes campaigns and delivering results-driven strategies.
- Operations Delivery Manager (GFC) at Adconion Media Group: Ensuring operational excellence and efficiency within the organization.
- Digital Operational Specialist at Ikon Communications: Implementing best practices in digital operations to support client objectives.
- Account Manager at Eyeblaster: Fostering client relationships and driving successful advertising campaigns.
- Inventory Coordinator at Foxtel / MCN and Commercial Inventory at Australia Radio Network: Handling complex inventory systems to optimize advertising opportunities.
- Promotions and Marketing Assistant at Wave FM and Announcer at Triple H 100.1 FM: Early roles that highlight his foundational experiences in marketing and media communication.
Achievements
Tim Stanford's career is dotted with many impressive achievements that reflect his commitment to excellence and innovation. His strategic insights and forward-thinking approach have not only benefitted the organizations he has worked with but have also had a significant impact on the wider industry. Some of his notable contributions include:
- Successfully leading campaigns that integrated advanced technology solutions into traditional marketing strategies, resulting in increased client satisfaction and ROI.
- Championing initiatives that simplify and demystify digital marketing for clients, making it more accessible and impactful without the complexity often associated with the field.
- Gaining recognition as a thought leader in AI, machine learning, and automation for marketing, proving his ability to foresee industry trends and adapt accordingly.
- Pioneering collaborative projects that unite various stakeholders, opening new avenues for business growth and innovation.
In summary, Tim Stanford's expansive career and diverse skill set position him as a notable leader in the marketing and advertising industry. His educational foundation, coupled with his extensive experience, showcases a dedication to excellence and a commitment to empowering others in their marketing endeavors. Whether through his leadership roles or consultancy services, Tim continues to drive meaningful change in the digital marketing space, leaving a lasting impact on clients and the industry at large.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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