Tim Soulo

CMO @ Ahrefs / Learn the marketing philosophy which helped us cross $100m in ARR.

Tim Soulo is a seasoned digital marketer with over 15 years of experience, known for his diverse roles and achievements in the industry.

Throughout his career, Tim has held in-house positions, developed niche websites, launched a small software product, and created a successful marketing course viewed by nearly 100,000 individuals.

A frequent speaker at global conferences, Tim's notable accomplishment includes being the sole marketer at Ahrefs and significantly contributing to the company's growth, helping it surpass $100 million in annual recurring revenue.

While initially focusing on individual contributions and hands-on tasks, Tim is now transitioning towards strategic initiatives, system development, and team management.

Passionate about knowledge sharing, Tim actively engages with his audience on platforms like LinkedIn to explore new opportunities and collaborations.

Tim Soulo holds a degree in Specialist Security of Information from Ukrains'kij Deržavnij Mors'kij Tehnicnij Uniwersitet im. 'Admirala Makarova'.

His illustrious career includes past roles as CMO at Ahrefs, Marketing/ Product Manager at Mediaget, Blogger/ Founder at BloggerJet, Marketer at TemplateMonster.com, SEO/SMM & Project Manager at FlashMint, and Technical Support Specialist at Hostopia.

Highlights

Yesterday · twitter

Brand marketing is very hard to measure.

But there is one element of it that's quite tangible:

Branded searches.

For any brand you can analyze at things like:

Total search volume.
Regional search volume.
The total amount of branded search queries (incl. per region).
The total search volume of branded search queries.
Qualitative analysis of new branded searches.
etc

Branded searches analysis will tell you where your brand stands compared to your competitors; as well as give you some strong clues whether your brand marketing campaigns are hitting the mark.

Check out the 3-minute clip from my podcast interview with Jon Stona, where we discussed the topic of branded searches. 👇