Tim Soulo

CMO @ Ahrefs / Learn the marketing philosophy which helped us cross $100m in ARR.

Tim Soulo is a seasoned digital marketer with over 15 years of experience, known for his diverse roles and achievements in the industry.

Throughout his career, Tim has held in-house positions, developed niche websites, launched a small software product, and created a successful marketing course viewed by nearly 100,000 individuals.

A frequent speaker at global conferences, Tim's notable accomplishment includes being the sole marketer at Ahrefs and significantly contributing to the company's growth, helping it surpass $100 million in annual recurring revenue.

While initially focusing on individual contributions and hands-on tasks, Tim is now transitioning towards strategic initiatives, system development, and team management.

Passionate about knowledge sharing, Tim actively engages with his audience on platforms like LinkedIn to explore new opportunities and collaborations.

Tim Soulo holds a degree in Specialist Security of Information from Ukrains'kij Deržavnij Mors'kij Tehnicnij Uniwersitet im. 'Admirala Makarova'.

His illustrious career includes past roles as CMO at Ahrefs, Marketing/ Product Manager at Mediaget, Blogger/ Founder at BloggerJet, Marketer at TemplateMonster.com, SEO/SMM & Project Manager at FlashMint, and Technical Support Specialist at Hostopia.

Highlights

Nov 6 · twitter

From painting cars to building a £10M "digital PR" agency in just 10 years.

^ That's the story of Fery Kaszoni (@FeryKaszoni) - my latest guest at Ahrefs Podcast.

Fery first appeared on my radar thanks to his hilarious parody music videos, which I'm sure many of you have seen.

(if not, just search "still DR80" on YouTube 😅)

I then reached out to him and he showed me the "behind the scenes" of how his agency operates. Which impressed me quite a bit.

But I was really keen to dig deeper in both Fery's business and his success story...

...and Ahrefs Podcast was a perfect excuse to grill him with my questions for a couple hours. 🙃

[LINKS TO THE EPISODE ARE IN THE FIRST COMMENT 👇 ]

Here's what we discussed:

🔸 How he accidentally ended up in SEO after being a coder 🔸 Why he made a bet on "digital PR" 🔸 What helped him grow his agency to £10M/yr revenue 🔸 How he measures the ROI of various sponsorships 🔸 What's the value of those goofy viral videos he's known for 🔸 Is it true that his team works just 4 days a week 🔸 Are social media and brand building the future of SEO?

Fun fact: I spent 10+ hours with Fery the day before we were recording this interview. And I think this made our conversation pretty special, because we were talking more like friends, rather than complete strangers.

But I'll let YOU be the judge! 😉