Tim Morrison

Tim Morrison is an experienced business executive currently serving as the Chief Executive Officer (CEO) of Tacala, LLC, a position he has held since May 2018.12 Tacala, LLC is a major franchisee of Taco Bell restaurants, operating over 340 locations across the southeastern United States and Texas.4

Career Progression

Tim's career with Tacala spans over 15 years:

• CEO: May 2018 - Present
• President: August 2008 - May 2018 (9 years 10 months)2

Prior to joining Tacala, Tim had a long tenure at Taco Bell Corporation:

• Head Coach: July 1986 - August 2008 (22 years 2 months)2

Education

Tim Morrison holds advanced degrees in business and education:

• Master of Business Administration (MBA) from Jacksonville University (1987-1988)
• Bachelor of Science in Mathematics Teacher Education from the University of South Florida (1975-1977)2

Leadership Philosophy

Tim's leadership approach is centered on service and personal growth. His objective is "to serve others well" and to excel in his personal relationships as a son, husband, father, and grandfather.2 This service-oriented mindset aligns with Tacala's "Here To Serve" principle, which focuses on serving customers, team members, and communities with kindness.4

Recent Developments

It's worth noting that as of December 2022, Tim Morrison has retired from his position as CEO of Tacala, LLC. Joey Pierson, who previously served as Co-CEO alongside Tim, has taken over as the sole CEO and President of the company.3

Tim Morrison's tenure at Tacala was marked by significant growth and success. Under his leadership, the company expanded its operations and reinforced its service-oriented culture, contributing to Tacala's reputation as a leading Taco Bell franchisee.