Tim McClure

Tim McClure is a prominent figure in the advertising and branding industry with a long and successful career. He is the Founder & CEO of Iconic Texas and also the Founder & CEO of Mythos Legends, a global brand consultancy.3 McClure is a cofounder of GSD&M Advertising, which he helped establish in 1971 with four other University of Texas at Austin graduates.12

Throughout his career, McClure has been involved in several notable projects:

1. He authored the "Don't mess with Texas" campaign, considered the most successful anti-litter campaign in history.1
2. He imagined the mythical city of Coca-Cola, Texas.1
3. He launched the Walmart "Always" campaign.1
4. He wrote and produced "Texas: The Big Picture," the first IMAX movie about Texas.1

McClure is known as a "21st Century legend builder" and describes himself as an "ideanthropist".1 He has also written three novels, described as a trilogy of twisted Texas thrillers.2

In addition to his business ventures, McClure is a world traveler, having visited all seven continents and both poles.2 He is a member of the Advertising Hall of Fame and serves on the Advisory Council for the Moody College of Communication at the University of Texas at Austin.13