Tim McAlpine is a credit union marketing guru, public speaker, and award-winning entrepreneur. Having presented at over 100 credit union conferences across North America, he is known for his ability to tackle relevant marketing and financial education topics in a no-nonsense yet entertaining way. Tim is the CEO and Creative Director of Currency Marketing, where he and his team specialize in helping credit unions attract and engage young adult members with digital marketing strategies. He is also a credit union advocate, having developed financial education and marketing programs that are being used by credit unions across the continent.

Having studied graphic design at the University College of the Fraser Valley, Tim is known for his creative solutions to credit union marketing challenges. He is the recipient of dozens of awards, including the Credit Union Central of Canada National Credit Union Innovation Award and 1st place in the Forrester Research Groundswell Awards.

Tim lives in Chilliwack, British Columbia, Canada, where he enjoys running his own successful co-working space, Cowork Chilliwack. He is also the driving force behind CUES Next Top Credit Union Exec competition and a co-founder of the CU Water Cooler, a credit union networking community.