Tim King

Tim King is the Owner and Co-Founder of King Apparel, a British streetwear brand established in 2003. Alongside his business partner Paul Linton, King Apparel was created to represent the culture and lifestyle of the UK streetwear scene, emerging from the underground music and skateboarding communities. The brand has grown significantly since its inception, now being sold in over 300 stores across five continents, reflecting its global reach and influence in street fashion.

Background and Experience

Tim King and Paul Linton started King Apparel with limited financial resources and no prior experience in fashion or business. Their passion for street culture drove them to create a brand that resonated with their experiences and aesthetics. Initially operating from their homes, they quickly built a loyal customer base through hard work and strategic partnerships, including collaborations with notable artists and brands like New Era.14

Current Role

As the Owner and Co-Founder, Tim King plays a crucial role in shaping the brand's direction and maintaining its independent status. He has been actively involved in expanding King Apparel into higher-end street fashion while ensuring strong relationships with international retail partners. His experience over the years has equipped him with valuable insights into conducting international business effectively.12

Recent Activities

Recently, Tim has been engaged in various promotional activities, including showcasing new collections and participating in trade shows like the Magic show in Las Vegas, where he noted significant interest in their unique offerings compared to American streetwear brands.1 Additionally, he has been involved in wardrobe styling for popular TV shows, further enhancing his profile within the fashion industry.3

In summary, Tim King's journey with King Apparel reflects a deep commitment to authenticity in streetwear culture, marked by continuous growth and adaptation to market trends.