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Tim Hoppin
SVP, Global Head & CD, Brand @ SAP
Tim Hoppin is a seasoned brand builder with over 20 years of experience blending creative direction with brand strategy. His passion lies in creating brands that forge lasting connections with customers, motivate employees, and drive financial success. Tim excels at translating business goals into compelling brand narratives, focusing on product and service innovation along with emotive storytelling to address real-world problems.
Tim's approach is centered on reshaping people's experiences to keep brands relevant and impactful. He emphasizes the power of human emotions and universal truths to generate groundbreaking ideas that resonate across different cultures and platforms, believing that emotions are the key to driving results.
As a versatile professional, Tim is adept at both left-brain functions including brand strategy, data analysis, value propositions, and brand positioning, as well as right-brain activities such as creative solutions, design, brand storytelling, and digital concepts. He has a collaborative leadership style, focusing on team development and fostering an inclusive and entrepreneurial work environment.
With a background in Creative from Miami Ad School and a BA in Political Science from the University of Colorado at Boulder, Tim has held key leadership roles in renowned organizations including SAP, Microsoft, POSSIBLE, Publicis, and Leo Burnett Advertising. His diverse experience spans from directing brand strategies to creative development and sales and marketing management, showcasing his expertise in various facets of brand building and communication.