Tim Hoppin

SVP, Global Head & CD, Brand @ SAP

Tim Hoppin is a seasoned brand builder and creative professional who currently serves as the SVP, Global Head & Creative Director of Brand and Awareness at SAP, a position he has held since March 2022.1 With a background that blends creative direction and brand strategy, Hoppin brings a unique perspective to his role at SAP, one of the world's leading enterprise software companies.2

Career Highlights

SAP Journey: Tim joined SAP in March 2022, expressing excitement about working with a talented team and the opportunity to contribute to an iconic brand.1 In his role, he is responsible for leading SAP's global brand and awareness initiatives, leveraging his expertise in creative direction and brand strategy.2

Previous Experience: Prior to joining SAP, Hoppin had a significant career at Microsoft. He concluded his tenure there in February 2022, describing it as an "exceptional chapter" in his career that provided growth, mentorship, and the opportunity to work on amazing projects.3

Achievements and Responsibilities

At SAP, Tim Hoppin has been involved in several high-profile initiatives:

He played a key role in launching SAP's new brand at the SAPPHIRE event, which is the company's platform for showcasing its biggest innovations.6
Hoppin has led work that has been prominently featured on Wall Street, marking significant milestones for SAP.4
As part of his responsibilities, he oversees campaigns and likely plays a crucial role in shaping SAP's brand strategy and creative direction.5

Professional Approach

Tim Hoppin is known for:

Blending creative direction with brand strategy expertise2
Emphasizing the importance of brand, creativity, and innovative ideas in driving business outcomes7
Leading human-centric ideas for SAP, potentially focusing on creating relatable and impactful brand messaging8

Throughout his career, Tim Hoppin has demonstrated a passion for brand building and creative leadership, consistently working with high-profile technology companies to shape their brand identities and awareness strategies.