Tim Hoefnagel

Tim Hoefnagel is a prominent figure in the marketing technology industry, known for his role as the Founder and Managing Director of Squeezely, a Customer Data Platform (CDP) that has since been acquired by the Spotler Group.

Career Highlights

Squeezely Journey: Tim Hoefnagel founded Squeezely, which became a leading CDP with over 100 e-commerce clients.1 Under his leadership, Squeezely developed capabilities for collecting behavioral data, building customer journeys, and delivering personalized experiences across multiple channels.1

Acquisition by Spotler Group: In 2021, Squeezely was acquired by the Spotler Group, a move that Hoefnagel viewed as an opportunity to accelerate their growth and development.1 Following the acquisition, he continued to play a significant role in the company's direction and integration with Spotler Group's other technologies.2

Current Role: As of the latest information, Tim Hoefnagel serves as the co-Founder and Managing Director of Squeezely, now part of the Spotler Group.2 In this capacity, he has been involved in further acquisitions and strategic developments within the group.

Professional Background

Before his time at Squeezely, Hoefnagel's professional experience includes:

• Founder & Managing Director at Optimize it Online
• Director of Operations at Gamepoint for 2 years5

Recent Developments

Tim Hoefnagel has been actively involved in the Spotler Group's expansion and technological advancements:

• In 2023, he commented on the acquisition of Sooqr B.V., which strengthened Squeezely's position in the Commerce Experience Platform (CXP) category.2
• He has also been part of the group's investments in AI and expansion into the German market, demonstrating his continued influence on the company's strategic direction.4

Tim Hoefnagel's LinkedIn profile indicates that he is based in Delft and has over 500 connections on the platform.3