Tim Brunelle

Tim Brunelle

Helping organizations unlock creativity to achieve audacious goals

About

Tim Brunelle is a deeply experienced marketing and creative organization leader, brand builder, innovative entrepreneur and teacher who inspires and unites teams to achieve remarkable outcomes. He has over 20 years of consulting and management experience deciphering the puzzles of art, humans, ideas, technologies, and operations. Brunelle has co-founded three interactive agency start-ups and created and teaches the Future of Advertising course at the Minneapolis College of Art and Design (MCAD). He counsels agencies and marketers on leveraging AI-generative tools.1

Experience

• Marketing Consultant at UCare (April 2018 - September 2018)

  • Collaborated with VP Marketing & Product-Management, SMEs and UCare's agencies to help the health plan provider refresh its brand and energize product marketing leading to record new member sign-ups1

• Freelance Strategist + Writer + Creative Director (February 2018 - July 2018)

  • Developed marketing and communications plans, creative strategy, advertising and content for agencies including Padilla and BBDO and marketers including UCare and Apple Autos1

• VP Creative Director at BBDO Minneapolis (December 2013 - January 2018)

  • Directed creative and helped manage a 12 person team on accounts including 3M, Andersen Windows, SPAM, Faribault Foods, Hormel Chili, Jennie-O Turkey, and Schwan's Home Service
  • Helped 3M define and launch its first-ever global brand campaign, "3M Science. Applied to Life." and harness global sustainability reporting as a tool for growth
  • Helped SPAM overcome a projected 12% sales decline to achieve 6% sales growth
  • Curated and produced executive leadership summits in San Francisco and New York City for Hormel Foods Inc.
  • Served as agency liaison for BrandLab summer interns, coaching high school and college students in modern marketing skills1

• Adjunct Professor at Minneapolis College of Art and Design (August 2017 - December 2017)

  • Re-ignited the Future of Advertising course he created and first taught at MCAD back in 2008, preparing marketing strategy, advertising, and design majors to be fluent and productive in modern strategic marketing tools1

• President of Minnesota Interactive Marketing Association (January 2010 - December 2013)

  • Oversaw an annual operating budget of ~$1.2MM while leading a 3-member Executive Committee and 15-member board, guiding programming, marketing, public relations, membership, technology and higher-education1

• Chief Executive Officer of Hello Viking (July 2007 - December 2013)

  • Helped grow an idea into a 16-person advertising agency that produced branding, marketing and media strategy, design, and digital for 35 marketers on 82 projects including Thrivent, PwC, 3M, Juston Timberlake, the University of Vermont, Tracy Anderson Method, Best Buy and Sears1