Tijmen Willems

Tijmen Willems is a seasoned professional in the retail media industry who recently joined PRN, a STRATACACHE company, as the Vice President of Retail Media EMEA (Europe, Middle East, and Africa).1 In this role, he is leading the newly launched PRN Europe division, which focuses on in-store retail media.1

Professional Background

Willems brings over 15 years of experience in Marketing, Sales, and Account Management to his new position.2 Prior to joining PRN, he held a significant role at Criteo, a leader in e-commerce retail media programs:

• Previous Position: Country Director for Benelux and Nordics at Criteo16
• Responsibilities: He was in charge of setting and implementing Criteo's growth strategy in these regions1

Current Role and Responsibilities

As the VP of Retail Media EMEA at PRN, Willems is tasked with:

• Spearheading the growth of PRN In-Store Retail Media Networks in Europe1
• Partnering with Scala, a sister company of PRN, to develop new retail media platforms1
• Growing PRN's retail media sales organization in the EMEA region1

Expertise and Vision

Willems is recognized for his:

• Exceptional expertise in retail media4
• Vision for driving growth in the industry4
• Ability to balance shopper experience with delivering revenue results for retailers5

Career Transition

It's worth noting that Willems left his position at Criteo in May 20233, before taking on his new role at PRN in 2024. This move represents a significant step in his career, focusing on the growing in-store retail media market in Europe.1

Tijmen Willems is based in Amsterdam and is expected to play a crucial role in PRN's expansion and success in the European retail media landscape.1