Tiina Salzberg

Tiina Salzberg is a prominent figure in the field of brand strategy and innovation, currently serving as the Chief Strategy Officer (CSO) at 180 Amsterdam. Born in Finland and raised in the United States, she has cultivated a diverse career that spans both agency and client-side roles, contributing significantly to various renowned organizations.

Professional Background

• Current Role: As CSO at 180 Amsterdam, Tiina is responsible for overseeing the agency's strategic output, focusing on enhancing brand positioning and driving innovative strategies for clients.13
• Previous Experience: Before joining 180 Amsterdam, she led strategic initiatives at 180 Kingsday, where she was instrumental in developing brand foundations and consultancy services. Her work there emphasized a blend of client-side insight and agency expertise.12

Education and Skills

Tiina holds a strong academic background in strategic planning and sustainability, which informs her approach to brand strategy. She is known for her ability to connect brands with consumer needs while fostering sustainable practices within organizations.12

Personal Attributes

Tiina is recognized for her leadership in strategy and innovation, characterized by a passion for challenging conventional thinking and implementing effective solutions. She is also noted for her collaborative approach, engaging stakeholders to ensure successful outcomes.13

In summary, Tiina Salzberg is a dynamic leader in brand strategy, leveraging her extensive experience to drive impactful initiatives at 180 Amsterdam.