Tiffiny Lai is an experienced associate manager with a strong track record of marketing, merchandising, and event management within the sports industry. With a degree in Business, Sports Marketing, and Event Management from George Brown College, and further Honours Bachelor of Arts in Communication and Media Studies from Wilfrid Laurier University, Tiffiny has had an impressive career across various organizations such as National Basketball Association (NBA), Fitneff Inc., lululemon athletica, and Maple Leaf Sports & Entertainment Toronto Raptors. She has worked in marketing, event management, merchandising, social responsibility, and community relations positions. Tiffiny's core approach to get results includes bringing energy and excitement, asking questions and brainstorming, and remaining calm and organized in chaos, which has led her to build lasting relationships with clients and produce exceptional results throughout her career.