Tiffany Shackelford

Tiffany Shackelford was the Executive Director of the Society for News Design (SND) until her untimely passing on December 27, 2020, due to complications from COVID-19. She was known for her vibrant personality and significant contributions to the field of journalism and design.

Career and Contributions

Shackelford joined SND in late 2019, where she played a crucial role in modernizing the organization during a challenging period for the media industry. Her leadership was marked by a focus on creating new partnerships and initiatives that addressed the evolving needs of SND's members and the broader journalism community. Notably, she facilitated the first-ever all-virtual global SND workshop during the pandemic, showcasing her adaptability and commitment to fostering connections within the industry.147

Prior to her role at SND, Shackelford was deeply involved with the Online News Association (ONA), where she contributed significantly to building local journalism communities. She co-founded the ONA DC Local Group, which became a model for other volunteer-run groups across the globe.125

Personal Impact

Described as a "force of nature," Shackelford was celebrated not only for her professional accomplishments but also for her ability to connect people and inspire those around her. Colleagues noted her sharp intellect, generous spirit, and knack for empowering others within the journalism community.136 Her legacy continues to influence many in the field, with numerous tributes highlighting her role as a mentor and connector among journalists.24

Tiffany Shackelford's impact on digital journalism and design remains significant, remembered fondly by peers and colleagues who valued her contributions and spirit.