Baruch College

Vice President US Integrated Communications, brand SHISEIDO at Shiseido Americas Corp
Diversity & Inclusion Leader

PATTERN Beauty

Chief Marketing Officer

Leading rapid growth and building community by developing brand strategy and executing best in class product marketing, communications, digital strategies and content deployment.

Danessa Myricks Beauty

Integrated marketing leader overseeing the brand story and connection to community through Impact Events, data-driven digital engagement, performance marketing, influencer relations, social media, public relations, creative direction and asset planning, in addition to Giving awareness.

Thrive Causemetics Inc.

Vice President Marketing

Created US-specific Shiseido brand and product storytelling campaigns in partnership with the Global teams. Led digital engagement, retail marketing, influencer and PR, social and paid media strategies.

Integral in retail trade marketing, with experience in planning and presenting bi-annual market meetings.

Shiseido Americas Corporation

Vice President Integrated Marketing & Communications

Leading the PHILOSOPHY brand global integrated marketing and communications team, overseeing PR and influencer, paid and owned social media and charity in US, Asia, and Europe.

COTY Inc.

Vice President Global Communications

Clients: Bobbi Brown, philosophy, The Vitamin Shoppe, Sexy Hair, Joico hair, Julep Nail, GoodSkin Labs, L’Oreal USA, Hard Rock Hotel & Casino Vegas and Reliquary Water Sanctuary & Spa, Big Brothers Big Sisters, Everyday Health, Hyundai Hope on Wheels
•	Lead the beauty and wellness practice group
•	Act as senior client counsel, communicating and collaborating on strategy, reporting and budget
•	Develop strategic retail integrations, spokesperson activation, product launch events, cross-brand collaborations, media relations and social media activations
•	Generate new media experiences for expanded results
•	Develop and manage cause platforms

Allison+Partners

VP, Consumer & Beauty

•	Initiate and execute all PR programs, both domestic and international – media/consumer outreach, special events, and partnerships for the brand and its founder, Essie Weingarten
•	Lead social media initiatives, including Twitter, Facebook, and Essie Blog
•	Craft new measurement and reporting protocols
•	Develop cross-brand partnerships, such as the Judith Ripka Limited Edition polish collection

Essie Cosmetics Ltd

Assistant VP of PR

Clients:  Bath & Body Works, Avon, Carol’s Daughter, Philosophy, Banana Republic, Josie Maran Cosmetics, Tammy Fender Holistic Skincare 
•	Develop, write and execute brand PR plans and materials; and maintain yearly PR budget, spending and reporting
•	Develop brand communications strategies 
•	Secure brand celebrity and influencer spokespersons to align with key programs and events
•	Create distinctive partnerships and cause related programs in order to deepen brand public awareness
•	Conceive, plan and execute all events: Product launches, desk sides, trips, mobile tours, in store events, celebrity appearances, etc.

Tractenberg & Co.

Client: Olay skincare
•	Create and manage new product launch initiatives, special events, lifestyle campaigns, celebrity endorsements and partnerships
•	Develop and execute fiscal year programs to support brand franchises, while overseeing the program’s budget allocation
•	Respond to daily media requests and pitch story ideas

Tiffani D. Carter