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Tiffani D. Carter
CMO | Storyteller | Community Builder | Brand Builder | Digital Marketing | Creative+Content Dev | Communications
Tiffani D. Carter is the Chief Marketing Officer (CMO) of PATTERN Beauty, a hair care brand founded by actress Tracee Ellis Ross that focuses on textured hair products. She was appointed to this role on May 17, 2024, marking her as the first person to hold this position at the company.12 In her capacity as CMO, Carter is responsible for overseeing retail, brand and product marketing, as well as managing both internal and external brand communications, including social media and influencer marketing.1
Before joining PATTERN Beauty, Carter served as CMO for Danessa Myricks Beauty, a cosmetics line founded by makeup artist Danessa Myricks. Her previous experience also includes significant roles at Shiseido Americas and Coty Inc., where she developed a strong reputation for amplifying authentic narratives through a customer-first approach.12
Carter holds a degree from Baruch College and has been recognized as a CEW Top Talent by Cosmetic Executive Women, highlighting her contributions and leadership in the beauty industry.34 She is known for her commitment to expanding the reach of Black hair care beyond niche markets, aiming to enhance inclusivity within the beauty sector.1
