Tiago Mogadouro

Tiago Mogadouro is the General Manager of Madame Tussauds in New York, one of the most famous museums in the world.1 He was appointed to this position after a successful career in marketing within the Merlin Entertainments group.

Mogadouro's career trajectory includes:

1. Starting at Walt Disney World in Florida in 2008.1
2. Working as a Marketer at Expanding Group in Portugal.1
3. Joining Merlin Entertainments in 2016 as a Marketing Assistant at SEA LIFE Porto.1
4. Rapidly advancing to Marketing Executive and then Marketing Director roles.1
5. Moving to New York in 2020 to become Marketing Director of Madame Tussauds.1
6. Promoted to Head of Marketing at Madame Tussauds New York in 2021.12
7. Finally appointed as General Manager of Madame Tussauds New York.14

During his tenure as Head of Marketing, Mogadouro was involved in launching campaigns for over 30 celebrity figures, including Cristiano Ronaldo, Mariah Carey, and Beyoncé.1 His campaign for Cristiano Ronaldo's figure was particularly successful, reaching an audience of 1.2 billion people.1

Mogadouro's educational background includes studies at Copenhagen Business Academy, Tompkins Cortland Community College, Universidade do Porto, and Instituto Superior de Contabilidade e Administração do Porto.3

His expertise spans various areas of marketing, including social media, advertising, digital marketing, and event planning.23