Tiago dos Santos Carlos

Tiago dos Santos Carlos is a seasoned Digital Marketing and Product professional specializing in Growth strategies. With a background in Political Science, International Affairs, Business Intelligence, and Analytics, Tiago has over 7 years of experience working with technology startups across diverse business models such as B2C, B2B, and SaaS.

Throughout his career, Tiago excelled in digital marketing, social media consulting, user acquisition, and conversion rate optimization, eventually transitioning seamlessly into growth-focused roles. He possesses a natural inclination towards understanding user behavior and making impact-driven decisions through cross-functional collaboration.

As an independent consultant, Tiago currently leverages his expertise in Digital Marketing and Growth to assist multiple clients in enhancing their online presence and driving user engagement. His specialties include Growth product management, cross-disciplinary project management, and prioritization based on data analysis and user behavior insights.

Tiago's extensive experience encompasses leadership roles, where he led cross-functional teams, focusing on goal setting and influencing outcomes. His skill set includes a strong background in user acquisition, digital analytics, and a results-oriented approach to achieving key performance indicators (KPIs).

His educational background features studies in Digital Marketing & Sales/Growth at 500 Startups, a Licentiate degree in Political Science and International Affairs from Universidade Nova de Lisboa, and ongoing studies towards a Master's degree in Statistics and Information Management, with a focus on Business Intelligence and Knowledge Management at NOVA IMS Information Management School.