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Thyge Backen
Account Executive, Google Germany
Thyge Backen is an accomplished professional with over 10 years of experience in Digital Marketing, with a focus on measuring the effectiveness of digital ad campaigns and statistical models.
Thyge holds a Master of Art in Creative Industries Management from QUT and a B.A. in Media and Communication Studies and Economics from the University of Mannheim.
Currently serving as the Industry Manager for Google's German Retail team, Thyge collaborates closely with leading fashion brands to enhance their digital marketing strategies.