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Thu Do
UX / AR / Startups / Craft Tech
Thu Do is a prominent Design Director and Collective Builder at TAILORU Collective, based in New York City. She is recognized for her dual expertise in design and business strategy, which she leverages to lead innovative projects aimed at social impact.
Professional Background
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Current Roles:
- Design Director at TAILORU Collective: Since June 2019, she has been instrumental in managing a diverse team of over 30 researchers and designers across multiple countries, focusing on equity-driven tech products and experiences.124
- Founder of TAILOAR: Thu developed TAILOAR, a patent-pending augmented reality technology that enhances the custom clothing experience by allowing tailors to connect virtually with clients.134
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Previous Experience:
- Head of Experience Design at Merit America: In this role, she guides design teams to create inclusive learning experiences for underserved communities.24
- Various positions in UX/UI and product design: Thu has worked with high-profile clients including Microsoft, American Express, and Boston Consulting Group, contributing to projects that span across different industries such as tech, fashion, and social enterprises.35
Education
Thu holds a Bachelor of Fine Arts in Graphic Design from the Savannah College of Art and Design and a Master’s degree in Business Management from Indiana University. Additionally, she has pursued further education in VR/AR design and digital strategy.45
Personal Interests
Beyond her professional pursuits, Thu is known for her adventurous spirit and diverse hobbies, which include game making, vintage lamp restoration, and music. Her commitment to community engagement is reflected in her mentoring roles within various tech incubators.134
In summary, Thu Do embodies a blend of creativity and strategic thinking, driving impactful design initiatives through her leadership at TAILORU Collective.