Thrupthi Reddy

Thrupthi Reddy is a seasoned marketing leader with over 18 years of experience in driving business impact through B2B and B2B2C content experiences, focusing on acquisition, retention, and upsell.

Thrupthi Reddy has a proven track record of creating high-value digital campaigns and compelling storytelling, spanning from conceptualization to execution, for a wide range of companies.

With a background as a former attorney and journalist, Thrupthi has worked with prominent organizations like Flexport, IBM (Watson), Associated Press, Travelzoo, Hearst, and SoundHound AI.

Thrupthi excels in content marketing, brand marketing, paid and organic social strategies, SEO, and data-driven thought leadership. She is deeply passionate about the technological advancements, especially AI, and their impact on business and society.

Having pursued M.S. in Journalism from Columbia University's Graduate School of Journalism and Bachelor of Law from ILS Law College, Thrupthi Reddy has a strong educational foundation.

Throughout her career, Thrupthi has held key positions such as Director of Content Strategy at Ontra, Global Head of Content at Flexport, VP of Marketing at SpotOn, and Content Marketing Lead at IBM Watson, among others.

Thrupthi Reddy is known for her team-building and mentoring skills, leading with empathy and honesty. She has experience in hiring, training, and managing marketing teams of various sizes.

In summary, Thrupthi Reddy is a multifaceted marketing professional with a diverse background, a strong educational pedigree, and a passion for leveraging technology to drive impactful marketing strategies.