Thomas Vladeck

Thomas Vladeck is a statistician and marketing expert who currently serves as an Adjunct Professor at Columbia Business School. Here are some key details about his background and career:

Professional Experience

Thomas Vladeck is the Co-Founder and Co-CEO of Recast, a marketing measurement platform that he describes as "the most advanced platform for measuring marketing effectiveness".2 He co-founded Recast with Michael Kaminsky in January 2019.2

Prior to Recast, Vladeck founded and ran Gradient Metrics, a data science and statistics-focused market research agency, starting in October 2015.2

Education and Expertise

Vladeck has a strong educational background in mathematics, economics, and business:

• MBA from The Wharton School at the University of Pennsylvania (2014-2016)
• MSc in Environmental Policy and Regulation from the London School of Economics (2009-2010)
• Bachelor's degree in Mathematics (cum laude) with focuses in Economics and Environmental Studies from Pomona College (2004-2008)2

His expertise lies in the intersection of statistics and marketing. He focuses on developing advanced models and applications for marketing effectiveness, including forecasting, optimization, and experiment planning.2

Career Highlights

• Worked in Marketing Analytics at Venmo (2015)
• Served as a Senior Program Officer at New Climate Economy (2013-2014)
• Co-founded Building Hero, a company focused on energy efficiency solutions (2011-2013)
• Worked as an Analyst at Climate Policy Initiative (2012-2013)
• Held a position as Associate at Palmetto Environmental Finance in London (2010-2011)2

Thomas Vladeck's career trajectory shows a consistent focus on applying data science and statistical modeling to various fields, ultimately specializing in marketing effectiveness measurement. His role as an Adjunct Professor at Columbia Business School allows him to share his expertise in statistics and marketing with students.12