Thomas Steinemann

Thomas Steinemann is the CEO of Philippe DuBois & Fils SA, a Swiss luxury watch brand with a rich history dating back to 1751.12 He acquired the company in December 2010, fulfilling his dream of owning a watch brand.1 Prior to this, Steinemann had extensive experience in the watch industry, having worked for the Fossil Group since 1988 and serving as the CEO of Montres Antima SA in Bienne, Switzerland, from 2006.1

Under Steinemann's leadership, DuBois et fils has implemented several innovative strategies:

1. Crowdfunding: In 2012, Steinemann pioneered the use of equity-based crowdfunding in the luxury watch industry, raising CHF 1.5 million from 587 investors across 21 countries.23

2. Limited production: The company focuses on producing limited edition timepieces, often in batches of 99 or fewer, to maintain exclusivity.3

3. Vintage movements: In 2017, Steinemann secured a deal to acquire 275,000 vintage Swiss mechanical movements, which the company plans to use in new watch collections.13

4. Shareholder benefits: Steinemann offers preferential purchasing terms to shareholders, strengthening their relationship with the brand.3

5. Digital innovation: He recognizes the importance of digitization in the watch industry, focusing on direct communication with customers and online sales.3

Steinemann's vision for DuBois et fils is to establish it as a successful global niche player in the Swiss luxury watch business, building a strong community around the brand.3 His innovative approach to business and passion for watchmaking have been instrumental in revitalizing this historic Swiss watch company.123