Thomas Probert is an accomplished director and former Head of Insight and Innovation at Tandem Money, specializing in ideation, segmentation, and growth strategy. With a background in Art History, Probert has a unique ability to unearth unmet customer needs and turn customer insight into actionable products and services. He has worked with top organizations such as Santander Bank, N.A., Bow & Arrow, and BlackRock as a freelance consultant and Senior Strategist. As a former Scholar 2012 at The Marketing Academy, he is also experienced in workshop facilitation and planning, design thinking, and innovation methodologies. Probert is also skilled in brand development, company culture, and values creation.