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Thomas Paderes
Manager, Advertising at Nintendo
Professional Background
Thomas Paderes is a highly experienced Creative Marketing Professional with over 12 years of extensive expertise in the vibrant intersection of marketing and analytics. He has successfully crafted and executed high-profile marketing campaigns and go-to-market strategies for leading video game products and services in the industry. His impressive career encompasses significant contributions at top-tier tech companies such as Ubisoft, Sony, HTC, and Nintendo of America, where he has become known for his innovative approaches and strategic insights.
Throughout his professional journey, Thomas has held pivotal positions that showcase his diverse skill set. Starting his career as a CRM Coordinator at Ubisoft, he quickly progressed to become an Associate Social Media Marketing Manager, where he harnessed the power of social media to enhance brand engagement and customer loyalty. His ability to connect with audiences resulted in successful campaigns that effectively captured market share and drove product awareness.
Later, Thomas took on roles with increasing responsibility at PlayStation, first as a Campaign Marketing Manager and then as a Brand Manager, where he helped shape the brand's strategic direction and led successful marketing initiatives that resonated with gamers globally. His keen understanding of consumer behavior and market dynamics paved the way for numerous successful launches and brand enhancements.
After his rewarding tenure at PlayStation, Thomas expanded his horizons by stepping into the role of Brand Manager at Lyft, where he further honed his skills in brand management and strategic advertising. Eventually, he transitioned to HTC Vive as the Product Marketing Lead, guiding this innovative company as it carved out its path in the competitive virtual reality market. Presently, he serves as the Advertising Manager at Nintendo, where he continues to leverage his expertise to drive impactful marketing strategies that contribute to the brand’s legacy in the gaming industry.
Education and Achievements
In terms of education, Thomas Paderes holds a Bachelor of Arts in International Management from the renowned University of California, Berkeley, a program known for developing global business leaders. This educational foundation, combined with his extensive professional experience, has equipped him with the analytical and management skills necessary to navigate diverse market landscapes successfully. His studies on international markets and consumer behavior have been instrumental in his ability to craft compelling marketing strategies that resonate with a wide array of audiences.
Among his many achievements, Thomas has a proven track record of developing high-impact marketing campaigns that have not only elevated brand awareness but also directly contributed to sales growth and customer retention. He has adeptly managed cross-functional teams and has been pivotal in orchestrating campaigns that leverage digital, eCommerce, and social media marketing—demonstrating his versatility and deep knowledge of contemporary marketing trends.
His impressive portfolio also includes significant contributions in analytics, allowing him to measure and iterate campaigns for peak performance. Thomas has always been ahead of the curve in adopting new technologies and marketing methodologies, thus ensuring the brands he works with remain relevant and engaging in a fast-evolving marketplace.
Notable Achievements
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Successful Campaign Launches: While at PlayStation, Thomas led multiple successful product launches that not only met but exceeded market expectations, garnering accolades for creativity and strategic execution.
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Innovative Brand Strategies: At Lyft, he was instrumental in implementing innovative brand strategies that significantly boosted user acquisition and engagement.
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Growth Initiatives at Ubisoft: At Ubisoft, Thomas was a key player in transforming social media campaigns that resulted in increased customer engagement and brand loyalty, which contributed to a higher retention rate among players.
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Leadership in E-commerce Marketing: His leadership at HTC Vive led to the development of a comprehensive eCommerce marketing strategy that enhanced online sales performance significantly during critical product launches.
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Cross-Functional Team Leadership: Known for his collaborative approach, Thomas has consistently managed cross-functional teams that bridge marketing, product, and sales divisions, ensuring holistic strategies that drive company-wide success.
As a seasoned marketing professional, Thomas Paderes continues to impact the marketing landscape with his comprehensive skills and strategic vision. His passion for the gaming and technology industries, combined with his ability to adapt and innovate, positions him as a valuable asset to any brand looking to engage effectively with its audience and achieve sustainable growth.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.