Thomas Matzner

Thomas Matzner is a co-founder and brand lead at Cryptex Finance, a decentralized finance (DeFi) project.12 Here's an overview of his background and role:

Professional Experience

Thomas Matzner has been serving as the co-founder of Cryptex Finance since April 2021.2 In this role, he leads branding and marketing initiatives for the company. Prior to Cryptex, Matzner held several positions in the beauty and fashion industries:

• Head of Planning at AS Beauty Group
• Director of Demand Planning at Tarte Cosmetics
• Senior Manager of Global Business Planning at BECCA Cosmetics
• Retail Planning Analyst at Lacoste
• Global Business Planning Coordinator at MAC Cosmetics2

Education

Matzner's educational background includes:

• Bachelor of Science in Management and Finance from Long Island University
• Advanced Diploma in Sustainability Studies from New York University
• Professional Education Program in Discrete Choice Analysis from Massachusetts Institute of Technology2

Role at Cryptex Finance

As co-founder and brand lead at Cryptex, Matzner's responsibilities have evolved:

• Initially focused on nurturing the community, building interest on platforms like Reddit
• Currently oversees an ecosystem with thousands of community members
• Works on partnerships with organizations like Gemini, Chainlink, and Zapper
• Manages PR and advertising to expand the company's media presence1

Approach to Branding in Crypto

Matzner notes that building a brand in the crypto space differs from traditional industries:

• Crypto offers more "blue ocean" opportunities with less competition
• Authenticity and novel products are key to growth
• Community nurturing is crucial for brand development in the crypto space1

Thomas Matzner's LinkedIn profile can be found at linkedin.com/in/thomas-matzner-86aa0719.2