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Thomas Kraus
Conversion Experte - Data & Psychology
Thomas Kraus is the Managing Partner (Geschäftsführender Gesellschafter) at Varify GmbH, a company specializing in A/B testing solutions. He is recognized for his expertise in brand management, growth strategies, and optimizing conversion rates for websites, particularly in the SaaS and startup sectors. Kraus emphasizes data-driven approaches to enhance key performance indicators (KPIs) and customer acquisition strategies.14
In addition to his role at Varify, Kraus is actively involved in various discussions and presentations related to A/B testing and marketing strategies on LinkedIn, where he shares insights on psychological triggers and tools for conversion rate optimization.234 His educational background includes studies at the Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, further contributing to his proficiency in the field.1
Overall, Thomas Kraus is a prominent figure in the digital marketing landscape, leveraging his skills to help businesses effectively engage with their customers.
