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Thomas Hörner
Berater, Autor, Redner und Dozent für E-Commerce und strategisches Onlinemarketing
Professional Background
Thomas Hörner is a seasoned expert in the realm of E-Commerce and Onlinemarketing, with an impressive career spanning over 25 years. His professional journey is characterized by his commitment to enhancing knowledge and driving profitability for both individuals and organizations alike. As a dynamic speaker, he captivates audiences with his engaging presentations and workshops that provide both theoretical insights and practical tools.
Throughout his career, Thomas has focused on delivering impactful coaching sessions that propel individuals and small groups toward their personal and professional goals. His extensive experience allows him to offer astute guidance and support to businesses, particularly in the rapidly evolving fields of E-Commerce and strategic online marketing. His current emphasis lies in the innovative use of voice assistants in marketing, a reflection of the emerging trends in modern consumer engagement.
Thomas’s goal is clear: to foster deeper understanding and higher returns for his clients. He achieves this through expertise in various areas, including trend analysis, future strategies, digital transformation, and comprehensive controlling practices. With a particularly strong command over Google Analytics, he provides advanced insights that help businesses navigate their digital marketing efforts effectively. His prowess extends to concrete implementations of E-Commerce strategies, encompassing website optimization and robust online marketing concepts, including SEO strategies that yield tangible results.
Education and Achievements
Thomas began his educational journey at the Claviusgymnasium Bamberg, achieving his Abitur. He then pursued higher education at the Technical University of Munich, where he obtained his Engineer’s Degree in Elektrotechnik, laying a solid foundation for his analytical and technical skills. This rigorous academic background has undoubtedly contributed to his success in the complex world of E-Commerce and digital marketing.
Thomas has held a variety of significant positions over the years, which showcase his dedication and expertise in his chosen fields. Notably, he served as a Professional Speaker at Speaker E-Commerce and Onlinemarketing, where he shared his knowledge with diverse audiences and inspired many with his insights on digital marketing trends.
As a former lecturer at the FOM University of Applied Sciences for Economics and Management, Thomas imparted his knowledge in areas such as Online Marketing, E-Commerce, Social Media, and E-Business. His role there not only demonstrates his commitment to education but also showcases his ability to translate complex concepts into accessible learning experiences for students.
Previously, he also worked as a consultant at E-Commerce Consulting Hörner, providing invaluable advice to businesses navigating the online marketplace. His tenure in this role underscores his ability to bridge the gap between academic theory and real-world application, ensuring that his clients can implement effective strategies that yield results. Additionally, Thomas has experience in Mobile Commerce, having served as a lecturer in this area at the same esteemed university, further enhancing his credentials in the ever-growing mobile marketing sector.
Current Focus and Activities
Currently, Thomas Hörner is at the forefront of exploring the intersection between marketing and technology through his focus on voice assistants. This emerging field is gaining traction, and Thomas leverages his extensive background to help businesses understand how to effectively engage consumers in this new landscape.
His interests also encompass content marketing, where he emphasizes the importance of creating valuable, engaging content that resonates with target audiences. His years of experience with Google AdWords, SEO practices, and Google Analytics and Tag Manager enable him to equip clients with the necessary skills to optimize their online presence.
In addition to his speaking and consulting roles, Thomas remains an advocate for lifelong learning and professional development. He continuously seeks to stay updated with the latest industry trends and technologies, ensuring that he can provide the most relevant and effective strategies to his clients and audiences. Thomas’s diverse expertise and strategic outlook have positioned him as a thought leader in the field of E-Commerce and online marketing, making significant contributions to the industry both through direct engagement with clients and through educational platforms.
Achievements
In summary, Thomas Hörner’s career is a testament to his passion for E-Commerce and online marketing. His ability to combine theoretical knowledge with practical applications allows him to create impactful learning experiences and business solutions. His extensive experience, coupled with his current focus on innovative marketing strategies such as the use of voice assistants, places him at the forefront of the industry's evolution.
By prioritizing the enhancement of knowledge and profitability for his clients, Thomas continues to inspire those around him and drive forward the practices that shape successful online marketing and E-Commerce strategies. His journey reflects not only his professional accomplishments but also his unwavering commitment to empowering others in the digital landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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