Thomas Hinton

Thomas Hinton is a seasoned professional in the digital media industry, currently serving as the Director of Finance and Operations at News Corp, specifically for NYPost.com, PageSix.com, and Decider.com.12 He has been with News Corp since November 2009, accumulating over 14 years of experience in various roles.1

Career Highlights

Digital Operations: In his current role, which he has held since March 2013, Hinton has been instrumental in:

• Driving significant growth, achieving a 15x increase in traffic and a 100x increase in video streams1
• Leading the newsroom's adoption of analytics tools1
• Overseeing contract negotiations with vendors to improve digital publishing platforms while reducing costs1
• Training editors and reporters during the transition to WordPress1
• Collaborating with legal and finance departments on various initiatives1

Digital Business Development: Prior to his current position, Hinton played a crucial role in:

• Establishing the analytics and social media departments1
• Spearheading social media efforts for the newsroom, creating accounts on platforms like Facebook, Twitter, and Instagram1
• Implementing SEO and OG tags in collaboration with tech teams1
• Launching email newsletters1
• Leading contract negotiations to increase revenue1

Achievements and Contributions

Hinton has been a key figure in the digital transformation of the New York Post and its associated properties. His efforts have contributed to:

• The modernization of the Post's digital presence
• Significant growth in online traffic and engagement
• The establishment of robust social media strategies
• The implementation of data-driven decision-making processes in the newsroom

Thomas Hinton's LinkedIn profile showcases his extensive experience and contributions to the digital operations of one of New York's most prominent media organizations.1 His role has been pivotal in shaping the online presence and strategy of the New York Post in the rapidly evolving digital media landscape.