Thomas Hicks

Thomas Hicks is the Chief Executive Officer of Zico Rising, Inc., a coconut water and hydration brand.13 Here are some key details about Thomas Hicks and his role at Zico Rising:

Professional Background

Thomas Hicks is an industry veteran with significant experience in the beverage sector. Prior to joining Zico Rising, he held executive positions at other notable beverage companies:

• Worked at Pepsi and Naked Juice6
• Helped advance Monster Energy's Natural Division3

Role at Zico Rising

Hicks was brought on as CEO when PowerPlant Ventures reacquired the Zico brand from The Coca-Cola Company in 2021.3 His responsibilities include:

• Leading the company's overall strategy and operations
• Rebuilding the team, brand, and business1
• Focusing on sales and distribution efforts1

Achievements at Zico

Under Hicks' leadership, Zico Rising has seen significant developments:

• Secured a $14 million investment in early 20232
• Expanded the product line, including the introduction of Zico Hydrate2
• Grew the brand's retail presence and partnerships1

Professional Network

Hicks is well-connected in the beverage industry:

• Works closely with Zico founder Mark Rampolla1
• Collaborates with Alan George, who serves as CFO/President of Zico Rising5
• Based in Seal Beach, California4

Thomas Hicks' experience and leadership have been instrumental in revitalizing the Zico brand since its reacquisition, positioning it for growth in the competitive coconut water and hydration market.